Net revenue
7.9$ mn
YoY▲50.1%
AOP7.9−0.6%
VP8.1−2.4%
Product orders
3,58,593
YoY▲37.8%
AOP3,67,711−2.5%
VP3,74,321−4.2%
Average order value
18.4$
YoY▲6.2%
AOP18.1+1.6%
VP18.1+1.4%
CM2 margin
7.3%
YoY▲4.3pp
AOP6.4%+0.9pp
VP10.3%−3.0pp
Blended CAC
5.53$
YoY▼9.4%
AOP5.06+9.3%
VPNot reported
EBITDA margin
(0.7%)
YoY▲6.1pp
AOP(1.7%)+1.0pp
VP2.8%−3.5pp
Cash & runway
Cash balance20.3$mn−0.3/mo · avg of 3Runway74.7monthsat the current burnNet revenue
7.9$ mn · Aug ’26
numbers
| period | actual | AOP | VP | prior yr |
|---|---|---|---|---|
| Sep ’24 | 3.4 | 3.3 | — | 2.2 |
| Oct ’24 | 3.9 | 3.6 | — | 2.3 |
| Nov ’24 | 4 | 3.8 | — | 2.4 |
| Dec ’24 | 4 | 3.8 | — | 2.5 |
| Jan ’25 | 4 | 3.8 | — | 2.5 |
| Feb ’25 | 4.1 | 3.8 | 4 | 2.5 |
| Mar ’25 | 4.5 | 4.3 | 4.5 | 2.8 |
| Apr ’25 | 4.5 | 4.4 | 4.4 | 2.7 |
| May ’25 | 4.7 | 4.5 | 4.6 | 2.8 |
| Jun ’25 | 4.7 | 4.6 | 4.8 | 3.1 |
| Jul ’25 | 4.9 | 4.8 | 5 | 3.1 |
| Aug ’25 | 5.3 | 5.2 | 5.3 | 3.4 |
| Sep ’25 | 5.6 | 5.3 | 5.5 | 3.4 |
| Oct ’25 | 6 | 5.8 | 6 | 3.9 |
| Nov ’25 | 6.3 | 6 | 6.3 | 4 |
| Dec ’25 | 6.3 | 6 | 6.3 | 4 |
| Jan ’26 | 6.1 | 6.1 | 6.3 | 4 |
| Feb ’26 | 6.1 | 5.9 | 6.3 | 4.1 |
| Mar ’26 | 6.8 | 6.6 | 7 | 4.5 |
| Apr ’26 | 6.6 | 6.8 | 6.8 | 4.5 |
| May ’26 | 6.8 | 7.1 | 7.2 | 4.7 |
| Jun ’26 | 7.1 | 7.3 | 7.3 | 4.7 |
| Jul ’26 | 7.2 | 7.5 | 7.7 | 4.9 |
| Aug ’26 | 7.9 | 7.9 | 8.1 | 5.3 |
Product sales
6.6$ mn · Aug ’26
numbers
| period | actual | AOP | VP | prior yr |
|---|---|---|---|---|
| Sep ’24 | 3 | 2.9 | — | 1.9 |
| Oct ’24 | 3.4 | 3.1 | — | 2 |
| Nov ’24 | 3.5 | 3.3 | — | 2.2 |
| Dec ’24 | 3.5 | 3.3 | — | 2.2 |
| Jan ’25 | 3.5 | 3.3 | — | 2.2 |
| Feb ’25 | 3.5 | 3.3 | 3.5 | 2.2 |
| Mar ’25 | 3.9 | 3.7 | 3.9 | 2.5 |
| Apr ’25 | 3.9 | 3.8 | 3.8 | 2.4 |
| May ’25 | 4 | 3.9 | 4 | 2.5 |
| Jun ’25 | 4.1 | 4 | 4.1 | 2.7 |
| Jul ’25 | 4.2 | 4.2 | 4.3 | 2.8 |
| Aug ’25 | 4.5 | 4.4 | 4.5 | 2.9 |
| Sep ’25 | 4.7 | 4.5 | 4.7 | 3 |
| Oct ’25 | 5.1 | 4.9 | 5.1 | 3.4 |
| Nov ’25 | 5.4 | 5.1 | 5.4 | 3.5 |
| Dec ’25 | 5.4 | 5.1 | 5.3 | 3.5 |
| Jan ’26 | 5.2 | 5.2 | 5.4 | 3.5 |
| Feb ’26 | 5.2 | 5 | 5.3 | 3.5 |
| Mar ’26 | 5.8 | 5.6 | 5.9 | 3.9 |
| Apr ’26 | 5.6 | 5.8 | 5.8 | 3.9 |
| May ’26 | 5.8 | 6 | 6.1 | 4 |
| Jun ’26 | 6 | 6.2 | 6.2 | 4.1 |
| Jul ’26 | 6 | 6.3 | 6.4 | 4.2 |
| Aug ’26 | 6.6 | 6.7 | 6.8 | 4.5 |
Clinic & grooming revenue
0.9$ mn · Aug ’26
numbers
| period | actual | AOP | VP | prior yr |
|---|---|---|---|---|
| Sep ’24 | 0.3 | 0.3 | — | 0.1 |
| Oct ’24 | 0.3 | 0.3 | — | 0.2 |
| Nov ’24 | 0.3 | 0.3 | — | 0.2 |
| Dec ’24 | 0.3 | 0.3 | — | 0.2 |
| Jan ’25 | 0.3 | 0.3 | — | 0.2 |
| Feb ’25 | 0.4 | 0.3 | 0.4 | 0.2 |
| Mar ’25 | 0.4 | 0.4 | 0.4 | 0.2 |
| Apr ’25 | 0.4 | 0.4 | 0.4 | 0.2 |
| May ’25 | 0.4 | 0.4 | 0.5 | 0.2 |
| Jun ’25 | 0.4 | 0.4 | 0.5 | 0.2 |
| Jul ’25 | 0.5 | 0.5 | 0.5 | 0.3 |
| Aug ’25 | 0.5 | 0.5 | 0.6 | 0.3 |
| Sep ’25 | 0.5 | 0.5 | 0.6 | 0.3 |
| Oct ’25 | 0.6 | 0.6 | 0.6 | 0.3 |
| Nov ’25 | 0.6 | 0.6 | 0.7 | 0.3 |
| Dec ’25 | 0.6 | 0.6 | 0.7 | 0.3 |
| Jan ’26 | 0.6 | 0.6 | 0.7 | 0.3 |
| Feb ’26 | 0.6 | 0.6 | 0.7 | 0.4 |
| Mar ’26 | 0.7 | 0.7 | 0.8 | 0.4 |
| Apr ’26 | 0.7 | 0.7 | 0.8 | 0.4 |
| May ’26 | 0.7 | 0.7 | 0.8 | 0.4 |
| Jun ’26 | 0.8 | 0.8 | 0.9 | 0.4 |
| Jul ’26 | 0.8 | 0.8 | 0.9 | 0.5 |
| Aug ’26 | 0.9 | 0.9 | 1 | 0.5 |
Product orders
3,58,593orders · Aug ’26
numbers
| period | actual | AOP | VP | prior yr |
|---|---|---|---|---|
| Sep ’24 | 1,80,834 | 1,73,322 | — | 1,24,285 |
| Oct ’24 | 2,05,227 | 1,88,327 | — | 1,27,211 |
| Nov ’24 | 2,08,649 | 1,97,200 | — | 1,36,262 |
| Dec ’24 | 2,03,268 | 1,95,112 | — | 1,39,302 |
| Jan ’25 | 2,04,968 | 1,98,359 | — | 1,36,524 |
| Feb ’25 | 2,09,097 | 1,97,607 | 2,06,872 | 1,38,003 |
| Mar ’25 | 2,27,330 | 2,17,568 | 2,28,538 | 1,53,496 |
| Apr ’25 | 2,30,978 | 2,21,425 | 2,25,013 | 1,47,386 |
| May ’25 | 2,35,210 | 2,27,717 | 2,33,261 | 1,52,345 |
| Jun ’25 | 2,40,560 | 2,32,710 | 2,39,805 | 1,65,052 |
| Jul ’25 | 2,41,359 | 2,41,769 | 2,49,163 | 1,68,480 |
| Aug ’25 | 2,60,187 | 2,55,540 | 2,61,893 | 1,77,222 |
| Sep ’25 | 2,71,901 | 2,62,006 | 2,69,183 | 1,80,834 |
| Oct ’25 | 2,95,955 | 2,81,370 | 2,93,276 | 2,05,227 |
| Nov ’25 | 3,08,022 | 2,93,717 | 3,05,754 | 2,08,649 |
| Dec ’25 | 3,00,505 | 2,88,555 | 3,02,990 | 2,03,268 |
| Jan ’26 | 2,93,118 | 2,91,945 | 3,05,127 | 2,04,968 |
| Feb ’26 | 2,95,143 | 2,83,566 | 2,99,684 | 2,09,097 |
| Mar ’26 | 3,24,815 | 3,15,280 | 3,32,145 | 2,27,330 |
| Apr ’26 | 3,09,621 | 3,24,335 | 3,23,490 | 2,30,978 |
| May ’26 | 3,23,004 | 3,32,610 | 3,38,377 | 2,35,210 |
| Jun ’26 | 3,37,858 | 3,42,320 | 3,42,805 | 2,40,560 |
| Jul ’26 | 3,32,408 | 3,50,704 | 3,57,131 | 2,41,359 |
| Aug ’26 | 3,58,593 | 3,67,711 | 3,74,321 | 2,60,187 |
Average order value
18.4$ · Aug ’26
numbers
| period | actual | AOP | VP | prior yr |
|---|---|---|---|---|
| Sep ’24 | 16.6 | 16.6 | — | 15.5 |
| Oct ’24 | 16.6 | 16.7 | — | 15.8 |
| Nov ’24 | 17 | 16.7 | — | 15.9 |
| Dec ’24 | 17 | 16.8 | — | 15.9 |
| Jan ’25 | 16.9 | 16.9 | — | 16.1 |
| Feb ’25 | 16.8 | 16.8 | 16.9 | 16.1 |
| Mar ’25 | 17.2 | 17 | 17 | 16 |
| Apr ’25 | 17 | 17 | 17 | 16 |
| May ’25 | 17.2 | 17.2 | 17.1 | 16.3 |
| Jun ’25 | 17 | 17.2 | 17.2 | 16.4 |
| Jul ’25 | 17.4 | 17.2 | 17.2 | 16.4 |
| Aug ’25 | 17.3 | 17.3 | 17.3 | 16.5 |
| Sep ’25 | 17.4 | 17.3 | 17.4 | 16.6 |
| Oct ’25 | 17.3 | 17.4 | 17.4 | 16.6 |
| Nov ’25 | 17.4 | 17.5 | 17.5 | 17 |
| Dec ’25 | 17.8 | 17.6 | 17.6 | 17 |
| Jan ’26 | 17.7 | 17.6 | 17.7 | 16.9 |
| Feb ’26 | 17.5 | 17.8 | 17.7 | 16.8 |
| Mar ’26 | 17.9 | 17.8 | 17.8 | 17.2 |
| Apr ’26 | 17.9 | 17.8 | 17.9 | 17 |
| May ’26 | 17.9 | 18 | 17.9 | 17.2 |
| Jun ’26 | 17.7 | 18 | 18 | 17 |
| Jul ’26 | 18.1 | 18.1 | 18.1 | 17.4 |
| Aug ’26 | 18.4 | 18.1 | 18.1 | 17.3 |
Gross profit
2.8$ mn · Aug ’26
numbers
| period | actual | AOP | VP | prior yr |
|---|---|---|---|---|
| Sep ’24 | 1.1 | 1 | — | 0.6 |
| Oct ’24 | 1.2 | 1.2 | — | 0.7 |
| Nov ’24 | 1.3 | 1.2 | — | 0.7 |
| Dec ’24 | 1.3 | 1.2 | — | 0.8 |
| Jan ’25 | 1.3 | 1.2 | — | 0.7 |
| Feb ’25 | 1.3 | 1.2 | 1.3 | 0.8 |
| Mar ’25 | 1.5 | 1.4 | 1.5 | 0.9 |
| Apr ’25 | 1.5 | 1.5 | 1.5 | 0.8 |
| May ’25 | 1.5 | 1.6 | 1.5 | 0.9 |
| Jun ’25 | 1.6 | 1.6 | 1.6 | 1 |
| Jul ’25 | 1.6 | 1.7 | 1.7 | 1 |
| Aug ’25 | 1.7 | 1.8 | 1.8 | 1.1 |
| Sep ’25 | 1.9 | 1.9 | 1.9 | 1.1 |
| Oct ’25 | 2 | 2 | 2.1 | 1.2 |
| Nov ’25 | 2.1 | 2.1 | 2.2 | 1.3 |
| Dec ’25 | 2.1 | 2.1 | 2.2 | 1.3 |
| Jan ’26 | 2.1 | 2.2 | 2.3 | 1.3 |
| Feb ’26 | 2.1 | 2.1 | 2.3 | 1.3 |
| Mar ’26 | 2.4 | 2.4 | 2.5 | 1.5 |
| Apr ’26 | 2.3 | 2.3 | 2.5 | 1.5 |
| May ’26 | 2.4 | 2.4 | 2.7 | 1.5 |
| Jun ’26 | 2.5 | 2.5 | 2.7 | 1.6 |
| Jul ’26 | 2.5 | 2.6 | 2.9 | 1.6 |
| Aug ’26 | 2.8 | 2.8 | 3 | 1.7 |
Gross margin
35.6%Aug ’26
numbers
| period | actual | AOP | VP | prior yr |
|---|---|---|---|---|
| Sep ’24 | 30.9% | 31.7% | — | 29.6% |
| Oct ’24 | 32.0% | 32.0% | — | 30.0% |
| Nov ’24 | 31.9% | 32.0% | — | 29.8% |
| Dec ’24 | 31.2% | 32.1% | — | 30.3% |
| Jan ’25 | 32.2% | 32.4% | — | 30.0% |
| Feb ’25 | 32.3% | 32.5% | 32.6% | 30.6% |
| Mar ’25 | 32.5% | 32.8% | 32.7% | 30.4% |
| Apr ’25 | 33.6% | 33.9% | 33.2% | 30.6% |
| May ’25 | 32.7% | 34.5% | 33.4% | 31.9% |
| Jun ’25 | 33.3% | 34.5% | 33.7% | 31.5% |
| Jul ’25 | 33.0% | 34.7% | 34.1% | 30.5% |
| Aug ’25 | 33.0% | 35.0% | 34.3% | 32.2% |
| Sep ’25 | 33.8% | 34.9% | 34.7% | 30.9% |
| Oct ’25 | 33.5% | 35.2% | 34.9% | 32.0% |
| Nov ’25 | 34.1% | 35.4% | 35.1% | 31.9% |
| Dec ’25 | 34.4% | 35.4% | 35.5% | 31.2% |
| Jan ’26 | 34.8% | 35.7% | 35.6% | 32.2% |
| Feb ’26 | 34.8% | 35.7% | 36.2% | 32.3% |
| Mar ’26 | 34.7% | 36.1% | 36.2% | 32.5% |
| Apr ’26 | 35.4% | 34.1% | 36.5% | 33.6% |
| May ’26 | 34.8% | 34.2% | 37.0% | 32.7% |
| Jun ’26 | 34.6% | 34.7% | 37.2% | 33.3% |
| Jul ’26 | 34.7% | 34.9% | 37.4% | 33.0% |
| Aug ’26 | 35.6% | 35.0% | 37.6% | 33.0% |
CM1
1.3$ mn · Aug ’26
numbers
| period | actual | AOP | VP | prior yr |
|---|---|---|---|---|
| Sep ’24 | 0.4 | 0.4 | — | 0.2 |
| Oct ’24 | 0.5 | 0.4 | — | 0.2 |
| Nov ’24 | 0.5 | 0.5 | — | 0.2 |
| Dec ’24 | 0.4 | 0.5 | — | 0.3 |
| Jan ’25 | 0.5 | 0.5 | — | 0.2 |
| Feb ’25 | 0.5 | 0.5 | 0.5 | 0.3 |
| Mar ’25 | 0.6 | 0.6 | 0.6 | 0.3 |
| Apr ’25 | 0.6 | 0.6 | 0.6 | 0.3 |
| May ’25 | 0.6 | 0.7 | 0.6 | 0.3 |
| Jun ’25 | 0.6 | 0.7 | 0.7 | 0.4 |
| Jul ’25 | 0.7 | 0.8 | 0.7 | 0.3 |
| Aug ’25 | 0.7 | 0.8 | 0.8 | 0.4 |
| Sep ’25 | 0.8 | 0.9 | 0.9 | 0.4 |
| Oct ’25 | 0.8 | 0.9 | 1 | 0.5 |
| Nov ’25 | 0.9 | 1 | 1 | 0.5 |
| Dec ’25 | 0.9 | 1 | 1 | 0.4 |
| Jan ’26 | 1 | 1 | 1.1 | 0.5 |
| Feb ’26 | 1 | 1 | 1.1 | 0.5 |
| Mar ’26 | 1.1 | 1.2 | 1.2 | 0.6 |
| Apr ’26 | 1.1 | 1 | 1.2 | 0.6 |
| May ’26 | 1.1 | 1.1 | 1.3 | 0.6 |
| Jun ’26 | 1.1 | 1.1 | 1.4 | 0.6 |
| Jul ’26 | 1.1 | 1.2 | 1.5 | 0.7 |
| Aug ’26 | 1.3 | 1.3 | 1.6 | 0.7 |
CM1 margin
16.8%Aug ’26
numbers
| period | actual | AOP | VP | prior yr |
|---|---|---|---|---|
| Sep ’24 | 11.4% | 11.7% | — | 8.9% |
| Oct ’24 | 12.1% | 12.1% | — | 9.7% |
| Nov ’24 | 12.1% | 12.2% | — | 9.7% |
| Dec ’24 | 11.0% | 12.4% | — | 10.4% |
| Jan ’25 | 12.4% | 12.6% | — | 9.7% |
| Feb ’25 | 12.6% | 12.8% | 13.0% | 10.3% |
| Mar ’25 | 13.2% | 13.1% | 13.1% | 10.6% |
| Apr ’25 | 13.8% | 14.7% | 13.8% | 10.6% |
| May ’25 | 13.1% | 15.3% | 14.0% | 11.7% |
| Jun ’25 | 13.7% | 15.4% | 14.3% | 11.5% |
| Jul ’25 | 13.6% | 15.7% | 14.8% | 10.6% |
| Aug ’25 | 13.5% | 16.0% | 15.1% | 12.2% |
| Sep ’25 | 14.5% | 16.0% | 15.7% | 11.4% |
| Oct ’25 | 14.0% | 16.4% | 15.9% | 12.1% |
| Nov ’25 | 14.8% | 16.6% | 16.2% | 12.1% |
| Dec ’25 | 15.1% | 16.6% | 16.7% | 11.0% |
| Jan ’26 | 15.8% | 17.0% | 16.9% | 12.4% |
| Feb ’26 | 15.8% | 16.9% | 17.5% | 12.6% |
| Mar ’26 | 15.8% | 17.5% | 17.6% | 13.2% |
| Apr ’26 | 16.7% | 14.9% | 18.1% | 13.8% |
| May ’26 | 15.6% | 15.0% | 18.6% | 13.1% |
| Jun ’26 | 15.7% | 15.6% | 18.8% | 13.7% |
| Jul ’26 | 15.8% | 15.8% | 19.2% | 13.6% |
| Aug ’26 | 16.8% | 16.0% | 19.4% | 13.5% |
CM2
0.6$ mn · Aug ’26
numbers
| period | actual | AOP | VP | prior yr |
|---|---|---|---|---|
| Sep ’24 | (0) | (0) | — | (0.1) |
| Oct ’24 | 0 | 0 | — | (0.1) |
| Nov ’24 | 0 | 0 | — | (0.1) |
| Dec ’24 | (0) | 0 | — | (0.1) |
| Jan ’25 | 0 | 0 | — | (0.1) |
| Feb ’25 | 0 | 0 | 0.1 | (0.1) |
| Mar ’25 | 0.1 | 0.1 | 0.1 | (0) |
| Apr ’25 | 0.1 | 0.2 | 0.1 | (0.1) |
| May ’25 | 0.1 | 0.2 | 0.1 | (0) |
| Jun ’25 | 0.1 | 0.2 | 0.2 | (0) |
| Jul ’25 | 0.1 | 0.2 | 0.2 | (0) |
| Aug ’25 | 0.2 | 0.3 | 0.2 | 0 |
| Sep ’25 | 0.2 | 0.3 | 0.3 | (0) |
| Oct ’25 | 0.2 | 0.3 | 0.3 | 0 |
| Nov ’25 | 0.3 | 0.4 | 0.4 | 0 |
| Dec ’25 | 0.3 | 0.4 | 0.4 | (0) |
| Jan ’26 | 0.3 | 0.4 | 0.4 | 0 |
| Feb ’26 | 0.3 | 0.4 | 0.5 | 0 |
| Mar ’26 | 0.4 | 0.5 | 0.5 | 0.1 |
| Apr ’26 | 0.4 | 0.3 | 0.6 | 0.1 |
| May ’26 | 0.4 | 0.4 | 0.6 | 0.1 |
| Jun ’26 | 0.4 | 0.4 | 0.7 | 0.1 |
| Jul ’26 | 0.5 | 0.5 | 0.8 | 0.1 |
| Aug ’26 | 0.6 | 0.5 | 0.8 | 0.2 |
CM2 margin
7.3%Aug ’26
numbers
| period | actual | AOP | VP | prior yr |
|---|---|---|---|---|
| Sep ’24 | -0.2% | -0.4% | — | -4.9% |
| Oct ’24 | 0.1% | 0.2% | — | -3.8% |
| Nov ’24 | 0.1% | 0.4% | — | -3.5% |
| Dec ’24 | -0.7% | 0.5% | — | -3.3% |
| Jan ’25 | 0.7% | 1.1% | — | -3.6% |
| Feb ’25 | 0.8% | 1.3% | 1.4% | -3.0% |
| Mar ’25 | 2.2% | 1.9% | 1.7% | -1.7% |
| Apr ’25 | 2.7% | 3.7% | 2.5% | -2.8% |
| May ’25 | 1.9% | 4.5% | 2.9% | -1.4% |
| Jun ’25 | 2.3% | 4.5% | 3.4% | -0.9% |
| Jul ’25 | 2.7% | 5.0% | 4.0% | -1.6% |
| Aug ’25 | 3.1% | 5.3% | 4.5% | 0.1% |
| Sep ’25 | 4.1% | 5.4% | 5.1% | -0.2% |
| Oct ’25 | 2.9% | 6.0% | 5.5% | 0.1% |
| Nov ’25 | 4.3% | 6.5% | 5.9% | 0.1% |
| Dec ’25 | 4.5% | 6.3% | 6.6% | -0.7% |
| Jan ’26 | 5.3% | 6.9% | 6.9% | 0.7% |
| Feb ’26 | 5.5% | 6.9% | 7.5% | 0.8% |
| Mar ’26 | 6.0% | 7.6% | 7.8% | 2.2% |
| Apr ’26 | 6.7% | 4.9% | 8.4% | 2.7% |
| May ’26 | 5.6% | 5.0% | 9.0% | 1.9% |
| Jun ’26 | 6.0% | 5.9% | 9.4% | 2.3% |
| Jul ’26 | 6.5% | 6.1% | 9.9% | 2.7% |
| Aug ’26 | 7.3% | 6.4% | 10.3% | 3.1% |
Performance marketing
0.7$ mn · Aug ’26
numbers
| period | actual | AOP | VP | prior yr |
|---|---|---|---|---|
| Sep ’24 | 0.4 | 0.4 | — | 0.3 |
| Oct ’24 | 0.5 | 0.4 | — | 0.3 |
| Nov ’24 | 0.5 | 0.4 | — | 0.3 |
| Dec ’24 | 0.5 | 0.4 | — | 0.3 |
| Jan ’25 | 0.5 | 0.4 | — | 0.3 |
| Feb ’25 | 0.5 | 0.4 | 0.5 | 0.3 |
| Mar ’25 | 0.5 | 0.5 | 0.5 | 0.3 |
| Apr ’25 | 0.5 | 0.5 | 0.5 | 0.4 |
| May ’25 | 0.5 | 0.5 | 0.5 | 0.4 |
| Jun ’25 | 0.5 | 0.5 | 0.5 | 0.4 |
| Jul ’25 | 0.5 | 0.5 | 0.5 | 0.4 |
| Aug ’25 | 0.6 | 0.6 | 0.6 | 0.4 |
| Sep ’25 | 0.6 | 0.6 | 0.6 | 0.4 |
| Oct ’25 | 0.7 | 0.6 | 0.6 | 0.5 |
| Nov ’25 | 0.7 | 0.6 | 0.7 | 0.5 |
| Dec ’25 | 0.7 | 0.6 | 0.6 | 0.5 |
| Jan ’26 | 0.7 | 0.6 | 0.6 | 0.5 |
| Feb ’26 | 0.6 | 0.6 | 0.6 | 0.5 |
| Mar ’26 | 0.7 | 0.7 | 0.7 | 0.5 |
| Apr ’26 | 0.7 | 0.7 | 0.7 | 0.5 |
| May ’26 | 0.7 | 0.7 | 0.7 | 0.5 |
| Jun ’26 | 0.7 | 0.7 | 0.7 | 0.5 |
| Jul ’26 | 0.7 | 0.7 | 0.7 | 0.5 |
| Aug ’26 | 0.7 | 0.8 | 0.7 | 0.6 |
Performance marketing (%)
9.5%Aug ’26
numbers
| period | actual | AOP | VP | prior yr |
|---|---|---|---|---|
| Sep ’24 | 11.6% | 12.1% | — | 13.9% |
| Oct ’24 | 11.9% | 12.0% | — | 13.4% |
| Nov ’24 | 12.0% | 11.8% | — | 13.2% |
| Dec ’24 | 11.7% | 11.8% | — | 13.7% |
| Jan ’25 | 11.7% | 11.5% | — | 13.3% |
| Feb ’25 | 11.8% | 11.5% | 11.5% | 13.2% |
| Mar ’25 | 11.0% | 11.3% | 11.5% | 12.3% |
| Apr ’25 | 11.2% | 11.1% | 11.3% | 13.4% |
| May ’25 | 11.2% | 10.9% | 11.1% | 13.1% |
| Jun ’25 | 11.4% | 10.9% | 11.0% | 12.3% |
| Jul ’25 | 10.9% | 10.7% | 10.9% | 12.2% |
| Aug ’25 | 10.5% | 10.7% | 10.7% | 12.1% |
| Sep ’25 | 10.4% | 10.6% | 10.6% | 11.6% |
| Oct ’25 | 11.1% | 10.4% | 10.4% | 11.9% |
| Nov ’25 | 10.4% | 10.2% | 10.4% | 12.0% |
| Dec ’25 | 10.6% | 10.3% | 10.2% | 11.7% |
| Jan ’26 | 10.6% | 10.1% | 10.0% | 11.7% |
| Feb ’26 | 10.3% | 10.0% | 10.0% | 11.8% |
| Mar ’26 | 9.8% | 9.9% | 9.8% | 11.0% |
| Apr ’26 | 10.0% | 10.0% | 9.7% | 11.2% |
| May ’26 | 10.0% | 10.0% | 9.6% | 11.2% |
| Jun ’26 | 9.7% | 9.8% | 9.4% | 11.4% |
| Jul ’26 | 9.3% | 9.7% | 9.3% | 10.9% |
| Aug ’26 | 9.5% | 9.6% | 9.1% | 10.5% |
Blended CAC
5.5$ · Aug ’26
numbers
| period | actual | AOP | prior yr |
|---|---|---|---|
| Sep ’24 | 6.3 | 6 | 6.6 |
| Oct ’24 | 6.3 | 5.9 | 6.8 |
| Nov ’24 | 6 | 5.9 | 6.8 |
| Dec ’24 | 6.2 | 5.8 | 6.7 |
| Jan ’25 | 6.2 | 5.8 | 6.9 |
| Feb ’25 | 6.1 | 5.7 | 6.2 |
| Mar ’25 | 6.1 | 5.7 | 6.7 |
| Apr ’25 | 6 | 5.7 | 6.3 |
| May ’25 | 6.1 | 5.6 | 6.6 |
| Jun ’25 | 6.1 | 5.6 | 6.5 |
| Jul ’25 | 6 | 5.7 | 6.2 |
| Aug ’25 | 6.1 | 5.5 | 6.3 |
| Sep ’25 | 5.6 | 5.5 | 6.3 |
| Oct ’25 | 6.1 | 5.4 | 6.3 |
| Nov ’25 | 5.6 | 5.5 | 6 |
| Dec ’25 | 5.6 | 5.3 | 6.2 |
| Jan ’26 | 5.4 | 5.4 | 6.2 |
| Feb ’26 | 5.7 | 5.3 | 6.1 |
| Mar ’26 | 5.3 | 5.3 | 6.1 |
| Apr ’26 | 5.5 | 5.3 | 6 |
| May ’26 | 5.2 | 5.2 | 6.1 |
| Jun ’26 | 5.6 | 5.2 | 6.1 |
| Jul ’26 | 5.5 | 5.1 | 6 |
| Aug ’26 | 5.5 | 5.1 | 6.1 |
Repeat orders
66.2%Aug ’26
numbers
| period | actual | AOP | prior yr |
|---|---|---|---|
| Sep ’24 | 61.3% | 63.1% | 59.1% |
| Oct ’24 | 62.7% | 63.3% | 58.7% |
| Nov ’24 | 62.5% | 63.7% | 60.0% |
| Dec ’24 | 62.9% | 63.9% | 59.1% |
| Jan ’25 | 61.6% | 63.9% | 60.7% |
| Feb ’25 | 63.5% | 64.3% | 60.0% |
| Mar ’25 | 62.8% | 64.4% | 61.2% |
| Apr ’25 | 63.6% | 64.4% | 60.6% |
| May ’25 | 63.3% | 65.0% | 60.8% |
| Jun ’25 | 64.7% | 65.1% | 61.9% |
| Jul ’25 | 64.3% | 65.3% | 61.8% |
| Aug ’25 | 64.2% | 65.5% | 61.5% |
| Sep ’25 | 64.0% | 65.7% | 61.3% |
| Oct ’25 | 64.8% | 66.0% | 62.7% |
| Nov ’25 | 64.3% | 66.4% | 62.5% |
| Dec ’25 | 65.0% | 66.5% | 62.9% |
| Jan ’26 | 65.9% | 66.8% | 61.6% |
| Feb ’26 | 65.1% | 67.0% | 63.5% |
| Mar ’26 | 66.3% | 67.4% | 62.8% |
| Apr ’26 | 65.9% | 67.2% | 63.6% |
| May ’26 | 65.6% | 67.6% | 63.3% |
| Jun ’26 | 66.2% | 67.8% | 64.7% |
| Jul ’26 | 67.5% | 68.0% | 64.3% |
| Aug ’26 | 66.2% | 68.4% | 64.2% |
EBITDA
(0.1)$ mn · Aug ’26
numbers
| period | actual | AOP | VP | prior yr |
|---|---|---|---|---|
| Sep ’24 | (0.4) | (0.4) | — | (0.4) |
| Oct ’24 | (0.4) | (0.4) | — | (0.4) |
| Nov ’24 | (0.4) | (0.4) | — | (0.4) |
| Dec ’24 | (0.5) | (0.4) | — | (0.4) |
| Jan ’25 | (0.4) | (0.4) | — | (0.4) |
| Feb ’25 | (0.4) | (0.4) | (0.4) | (0.4) |
| Mar ’25 | (0.4) | (0.4) | (0.4) | (0.4) |
| Apr ’25 | (0.4) | (0.3) | (0.3) | (0.4) |
| May ’25 | (0.4) | (0.3) | (0.3) | (0.4) |
| Jun ’25 | (0.4) | (0.3) | (0.3) | (0.4) |
| Jul ’25 | (0.4) | (0.2) | (0.3) | (0.4) |
| Aug ’25 | (0.4) | (0.2) | (0.3) | (0.4) |
| Sep ’25 | (0.3) | (0.2) | (0.2) | (0.4) |
| Oct ’25 | (0.4) | (0.2) | (0.2) | (0.4) |
| Nov ’25 | (0.3) | (0.1) | (0.2) | (0.4) |
| Dec ’25 | (0.3) | (0.2) | (0.1) | (0.5) |
| Jan ’26 | (0.2) | (0.1) | (0.1) | (0.4) |
| Feb ’26 | (0.2) | (0.1) | (0.1) | (0.4) |
| Mar ’26 | (0.2) | (0.1) | (0) | (0.4) |
| Apr ’26 | (0.1) | (0.3) | 0 | (0.4) |
| May ’26 | (0.2) | (0.3) | 0.1 | (0.4) |
| Jun ’26 | (0.2) | (0.2) | 0.1 | (0.4) |
| Jul ’26 | (0.1) | (0.2) | 0.2 | (0.4) |
| Aug ’26 | (0.1) | (0.1) | 0.2 | (0.4) |
EBITDA margin
-0.7%Aug ’26
numbers
| period | actual | AOP | VP | prior yr |
|---|---|---|---|---|
| Sep ’24 | -12.2% | -12.8% | — | -19.9% |
| Oct ’24 | -11.1% | -11.5% | — | -18.3% |
| Nov ’24 | -11.0% | -11.1% | — | -17.2% |
| Dec ’24 | -11.7% | -11.0% | — | -17.3% |
| Jan ’25 | -10.4% | -10.2% | — | -18.0% |
| Feb ’25 | -10.4% | -10.2% | -9.2% | -17.2% |
| Mar ’25 | -8.2% | -9.0% | -8.4% | -15.0% |
| Apr ’25 | -8.1% | -6.9% | -7.7% | -16.3% |
| May ’25 | -8.4% | -5.9% | -7.1% | -14.6% |
| Jun ’25 | -8.0% | -5.8% | -6.5% | -13.7% |
| Jul ’25 | -7.3% | -5.1% | -5.6% | -14.3% |
| Aug ’25 | -6.8% | -4.4% | -4.8% | -11.9% |
| Sep ’25 | -5.5% | -4.1% | -4.0% | -12.2% |
| Oct ’25 | -6.2% | -3.2% | -3.1% | -11.1% |
| Nov ’25 | -4.2% | -2.4% | -2.6% | -11.0% |
| Dec ’25 | -4.4% | -2.8% | -1.9% | -11.7% |
| Jan ’26 | -3.8% | -2.1% | -1.6% | -10.4% |
| Feb ’26 | -4.0% | -2.3% | -1.1% | -10.4% |
| Mar ’26 | -2.5% | -1.0% | -0.2% | -8.2% |
| Apr ’26 | -2.2% | -3.9% | 0.2% | -8.1% |
| May ’26 | -3.2% | -3.5% | 1.0% | -8.4% |
| Jun ’26 | -2.7% | -2.6% | 1.5% | -8.0% |
| Jul ’26 | -1.9% | -2.2% | 2.2% | -7.3% |
| Aug ’26 | -0.7% | -1.7% | 2.8% | -6.8% |
PAT
(0.1)$ mn · Aug ’26
numbers
| period | actual | AOP | VP | prior yr |
|---|---|---|---|---|
| Sep ’24 | (0.5) | (0.5) | — | (0.5) |
| Oct ’24 | (0.5) | (0.5) | — | (0.5) |
| Nov ’24 | (0.5) | (0.5) | — | (0.5) |
| Dec ’24 | (0.5) | (0.5) | — | (0.5) |
| Jan ’25 | (0.5) | (0.4) | — | (0.5) |
| Feb ’25 | (0.5) | (0.4) | (0.4) | (0.5) |
| Mar ’25 | (0.4) | (0.4) | (0.4) | (0.5) |
| Apr ’25 | (0.4) | (0.4) | (0.4) | (0.5) |
| May ’25 | (0.5) | (0.3) | (0.4) | (0.5) |
| Jun ’25 | (0.4) | (0.3) | (0.4) | (0.5) |
| Jul ’25 | (0.4) | (0.3) | (0.3) | (0.5) |
| Aug ’25 | (0.4) | (0.3) | (0.3) | (0.5) |
| Sep ’25 | (0.4) | (0.3) | (0.3) | (0.5) |
| Oct ’25 | (0.4) | (0.2) | (0.2) | (0.5) |
| Nov ’25 | (0.3) | (0.2) | (0.2) | (0.5) |
| Dec ’25 | (0.3) | (0.2) | (0.2) | (0.5) |
| Jan ’26 | (0.3) | (0.2) | (0.2) | (0.5) |
| Feb ’26 | (0.3) | (0.2) | (0.1) | (0.5) |
| Mar ’26 | (0.2) | (0.1) | (0.1) | (0.4) |
| Apr ’26 | (0.2) | (0.3) | (0.1) | (0.4) |
| May ’26 | (0.3) | (0.3) | 0 | (0.5) |
| Jun ’26 | (0.3) | (0.3) | 0 | (0.4) |
| Jul ’26 | (0.2) | (0.2) | 0.1 | (0.4) |
| Aug ’26 | (0.1) | (0.2) | 0.2 | (0.4) |
Cash balance
20.3$ mn · Aug ’26
numbers
| period | actual | AOP | VP | prior yr |
|---|---|---|---|---|
| Sep ’24 | 2.5 | 2.5 | — | 7.9 |
| Oct ’24 | 1.9 | 2 | — | 7.5 |
| Nov ’24 | 1.3 | 1.5 | — | 7.1 |
| Dec ’24 | 0.8 | 1 | — | 6.7 |
| Jan ’25 | 0.4 | 0.6 | — | 6.2 |
| Feb ’25 | 26.7 | 27 | 26.8 | 5.7 |
| Mar ’25 | 26.1 | 26.5 | 26.4 | 5.2 |
| Apr ’25 | 25.6 | 25.8 | 26 | 4.7 |
| May ’25 | 25 | 25.4 | 25.6 | 4.3 |
| Jun ’25 | 24.4 | 25.1 | 25.2 | 3.8 |
| Jul ’25 | 23.9 | 24.8 | 24.8 | 3.4 |
| Aug ’25 | 23.5 | 24.5 | 24.5 | 2.9 |
| Sep ’25 | 23.2 | 24.2 | 24.2 | 2.5 |
| Oct ’25 | 22.8 | 23.9 | 23.9 | 1.9 |
| Nov ’25 | 22.6 | 23.7 | 23.7 | 1.3 |
| Dec ’25 | 22.3 | 23.4 | 23.4 | 0.8 |
| Jan ’26 | 21.9 | 23.2 | 23.3 | 0.4 |
| Feb ’26 | 21.6 | 23 | 23.1 | 26.7 |
| Mar ’26 | 21.4 | 22.8 | 23 | 26.1 |
| Apr ’26 | 21.3 | 21.1 | 22.9 | 25.6 |
| May ’26 | 21.1 | 20.7 | 22.9 | 25 |
| Jun ’26 | 20.8 | 20.4 | 22.8 | 24.4 |
| Jul ’26 | 20.6 | 20.1 | 22.9 | 23.9 |
| Aug ’26 | 20.3 | 19.9 | 23 | 23.5 |
Net burn
(0.3)$ mn · Aug ’26
numbers
| period | actual | prior yr |
|---|---|---|
| Sep ’24 | (0.4) | (0.4) |
| Oct ’24 | (0.6) | (0.4) |
| Nov ’24 | (0.5) | (0.4) |
| Dec ’24 | (0.5) | (0.5) |
| Jan ’25 | (0.5) | (0.4) |
| Feb ’25 | 26.3 | (0.5) |
| Mar ’25 | (0.5) | (0.5) |
| Apr ’25 | (0.6) | (0.5) |
| May ’25 | (0.6) | (0.4) |
| Jun ’25 | (0.5) | (0.5) |
| Jul ’25 | (0.6) | (0.4) |
| Aug ’25 | (0.4) | (0.5) |
| Sep ’25 | (0.3) | (0.4) |
| Oct ’25 | (0.4) | (0.6) |
| Nov ’25 | (0.2) | (0.5) |
| Dec ’25 | (0.3) | (0.5) |
| Jan ’26 | (0.4) | (0.5) |
| Feb ’26 | (0.3) | 26.3 |
| Mar ’26 | (0.2) | (0.5) |
| Apr ’26 | (0.1) | (0.6) |
| May ’26 | (0.1) | (0.6) |
| Jun ’26 | (0.3) | (0.5) |
| Jul ’26 | (0.2) | (0.6) |
| Aug ’26 | (0.3) | (0.4) |